Chris Burdick / Senior SEO Consultant. Builder.
AI will recommend a brand to your customer.
I make sure it's yours.
Getting brands found in Google since 2006 - now helping them stay found across ChatGPT, Claude, Perplexity, and Google Gemini.
01 / Selected work
A few teams I've worked with.
UC Berkeley Executive Education· LawPay· MyCase· Brunt Workwear· Mindful.org· Mindfulness.com· Anatta· FBI John· Apiary Digital· Handpicked Berlin· Jobino
02 / Head of SEO, 2023-2026
I didn't advise on this channel. I ran it, for three years.
in 2025
per $1 of retainer
rebrand migration
Head of SEO at a DTC men's grooming brand, on their email, owning it end to end - technical, on-page, off-page, content strategy, site architecture. Organic went from $192K to $1.66M in 2025, through the same AI search shift that has cost other teams their traffic. The brand also came through a full rebrand migration without losing any of it. Brand and full numbers shared on a call.
03 / What I do
Three things, mostly.
Long-term SEO consulting
Retainers and project work for marketing teams that need senior strategy without hiring in-house. Technical SEO, content strategy, and growth - whatever's broken or whatever's underbuilt.
AI search visibility
Helping brands understand and improve how they show up across ChatGPT, Claude, Perplexity, Gemini, and Google's AI Overviews now appearing at the top of search results. The industry is calling this Generative Engine Optimization or Answer Engine Optimization (GEO and AEO if you like acronyms). Different game than ranking on page one - most teams haven't caught up yet.
Custom tooling and automation
I build the tools I need to do the work. Some turn into products. Most stay internal. All exist because something off-the-shelf didn't.
04 / Things I've built
Products, tools, and two exits.
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GenVar Internal tool
Short for Generative Variance. Asks ChatGPT, Claude, and Gemini the same buying question over and over, then maps which brands they recommend, how consistently, and who never gets named. Some of the results are on my LinkedIn.
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AI Visibility Tracker Internal tool
Custom monitoring for how brands show up across LLMs - mentions, citations, recommendations, and the spaces in between. Built to answer the questions every client is starting to ask.
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Website Architect Internal tool
Site-architecture restructuring tool. Import a sitemap or crawl a site, plan moves and kills visually, run AI analysis, export redirect maps.
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Polymetric Labs Active
A small studio for WordPress plugins, including the Floating CTA plugin. Mostly side income, occasionally useful.
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FairKiwi Active
Browser extension that surfaces sustainable Ecommerce alternatives at checkout. The idea was right - now waiting for the market to catch up.
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Local guide network Active
A small set of nomad-friendly city guides - Siargao, Hoi An, Chiang Mai. Built for fun while traveling. They keep growing on their own.
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Lemur Bags Sold, 2022
Direct-to-consumer outdoor gear brand. Co-founded, scaled, sold in 2022.
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Gearhead Media Sold, 2022
Automotive content network. Started in 2006. Sold sixteen years later. The first time SEO actually paid for itself.
05 / Recent thinking
Where I've been talking about SEO & AI search.
06 / About
Briefly.
Originally from Raleigh, North Carolina. Doing SEO since 2006 - first on my own projects, then for other people. Independent consulting since 2012. Currently between Prague, Las Palmas de Gran Canaria, and wherever the wifi is decent in Southeast Asia.
Past life includes co-founding and exiting Gearhead Media and Lemur Bags (both sold in 2022). Now splitting time between consulting work, building tools, and trying to keep up with what AI does to search every other day.
Also working through a technical AI safety curriculum on the side. Mostly because mechanistic interpretability is the most interesting thing I've stumbled into in years. Partly because if the search box is going to hallucinate, I'd like to know why.
If your organic traffic is starting to look strange, or if you've been told "AI search" matters but nobody's said what to do about it - that's the conversation I'm in most days.
07 / Get in touch
Let's talk.
If your SEO needs a senior set of eyes, or you're trying to figure out what AI is doing to your search traffic - book a call.